Our Favorite Launches and Brand Refreshes of 2024
2024 has been a standout year for bold, beautiful, and thoughtful CPG brand design. Here’s a quick roundup of our favorite projects that have caught our eye—and why they’re worth the buzz.
2024 has been a standout year for bold, beautiful, and thoughtful CPG brand design. Here’s a quick roundup of our favorite projects that have caught our eye—and why they’re worth the buzz.
This bright and playful pantry brand has us swooning over its effortlessly cool aesthetic. Ayoh’s design balances whimsy with function, creating packaging that feels as fun as Molly’s recipes and personal brand. The bold typography and vibrant palette bring a fresh, approachable vibe to the kitchen. We know this one is going to be in our gift rotation once it hits local shelves.
CENTER strikes again, this time blending sleek minimalism with mass appeal for Bero, Tom Holland’s foray into non-alcoholic beverages. The clean design conveys trust and refreshment, while the subtle pops of color make the product shelf-ready and modern. The brand centers around traditional elements of the drinking industry, providing a familiar feel to a product disrupting a generations-established industry. Tom's own connection to sobriety paired with the brand's british pils-inspired style reinforces authenticity, trust, and curb appeal.
Labneh lovers, rejoice! Bezi redefines dairy aisle chic with its clean yet quirky look. Red Antler’s design work perfectly marries tradition and innovation, using punchy typography and color to spotlight the brand’s artisanal roots.
A heritage brand gets a modern twist! JKR’s refresh of Manischewitz balances nostalgia and reinvention, breathing new life into a Jewish culinary staple. The design feels celebratory and accessible, appealing to both longtime fans and new audiences alike. This refresh captures the essence of the brand while modernizing it for everyday shoppers. It reinforces nostalgia while feeling approachable and friendly.
Minimalism meets indulgence with Gelee, Ro and Co’s latest gem. The packaging exudes sophistication and 1950s glamour, with dreamy hues and a tactile finish that screams premium. It’s proof that simplicity, when done right, can be incredibly luxurious.
Fiery, bold, and unapologetically fun, Caliente captures the essence of the Lo Siento brand with striking label design, playful illustration, and great product imagery. The sleek bottle shape, paired with vivid red hues and a typographic punch, commands attention while still feeling premium. It’s a new take on tequila that doesn’t just taste good but blends sass and sophistication while looking amazing on the shelf.
From pantry staples to artisanal indulgences, these launches remind us why great design matters—it sets brands apart, tells a story, and builds lasting connections with consumers. Kudos to the creative teams behind these inspiring projects!
Who’s your favorite design standout this year? Drop us a line—we love discovering new favorites.
A SoCal brand studio working with lifestyle, hospitality, and CPG brands.