What It's Like Working with Moraga Studio

At Moraga Studio, we believe great design is more than just visuals—it’s about understanding your business, your goals, and your vision for the future. Whether you’re launching a new brand or refining an existing one, our process is designed to be collaborative, transparent, and fun. Let’s walk you through what it’s like to work with us, step by step.

The Brand Design Journey

Step 1: Kickoff Call + Questionnaire
After deciding to partner with us, we kick things off with a call to get to know your business on a deeper level. This is where you tell us your story—what makes your brand tick, your goals, and even those big dreams on the horizon.
To make sure we’re capturing your vision, we’ll also ask you to fill out a brief questionnaire. This gives us additional context and acts as a springboard for the project. Think of it as the foundation for the beautiful brand we’re about to build together.

Step 2: Industry Audit + Brand Discovery
Next, we roll up our sleeves and dive into research mode. We analyze your competitors, explore your industry landscape, and identify key opportunities to position your brand for success.
This research is compiled into what we call a Discovery Deck—a detailed, easy-to-digest presentation where we outline our findings and initial brand positioning ideas. The Discovery Deck becomes a collaborative tool, sparking conversations about your brand’s direction and how we can make it stand out.

Step 3: Design Phase—Exploring the Possibilities
Armed with research and a shared vision, we move into the exciting design phase. Here’s where the magic happens:
We create three distinct brand directions, each with its own unique look and feel. This isn’t just about pretty visuals—it’s about crafting an identity that aligns with your values, speaks to your audience, and leaves a lasting impression.
After presenting these concepts, we gather your feedback and collaboratively narrow in on one direction to refine further.

Step 4: Building Your Brand Identity
Once we’ve honed in on the winning direction, we bring it to life. Your cohesive brand identity will include:

• A carefully curated color palette
• Font pairings that match your tone
• A versatile logo family
• Brand voice and messaging guidelines
• Social media templates
• Illustration, patterns, and/or icon libraries
• A comprehensive Brand Guidelines PDF to keep everything consistent
  By the end of this phase, your brand will be polished, professional, and ready to make an impact.

Step 5: Delivering the Goods
We package everything up into an organized, easy-to-access Brand Identity Folder. This includes all the assets you’ll need—logos, color codes, templates, and more—so your team has everything at their fingertips.

For Retainer Clients: Seamless Ongoing Support

Need ongoing design support? We’ve got you covered. Here’s what our retainer process looks like:

Step 1: Define Scope and Hours
We’ll determine how many hours you’ll need each week and define the scope. Whether you have specific design needs like packaging and email campaigns or want a flexible “graphic design retainer,” we’ll tailor the arrangement to fit your business.

Step 2: Streamlined Collaboration
To keep everything running smoothly, we’ll set up recurring check-ins and align on project management tools. Whether we join your system or bring you into ours, we ensure every deliverable stays on track.

Step 3: Regular Service Audits
We don’t stop at delivering great design—we make sure we’re meeting your needs every step of the way. Through quarterly or monthly audits, we evaluate what’s working, what could be improved, and how we can evolve to better support your goals.

Why It Works

At Moraga Studio, our process is more than a checklist—it’s a partnership. We’re here to elevate your brand, simplify your workflow, and help your business thrive. Whether you’re embarking on a full rebrand or need reliable design support, we’ll guide you through the process with care, creativity, and a commitment to excellence.

Our founder, Jaime, brings over 10 years of experience in graphic design to every project. Before launching Moraga Studio, she managed a creative team overseeing digital design for 7+ CPG brands, mastering the art of building cohesive, impactful visual ecosystems that connect with differing audiences. Jaime’s expertise ensures that every detail of your brand is thoughtfully crafted and strategically aligned with your goals.

Ready to take your brand to the next level? Let’s chat!

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